Insights
Articles
Articles on loyalty, retention, and growth from the Loyco team.
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How to Boost Direct Bookings, Cut OTA Commissions, and Maximize Revenue
Is your hotel one of many losing 15% - 30% of its revenue to OTA commissions? That’s money slipping away – funds that could be used to strengthen your hotel and build loyal guests. Here’s how you can take back control, keep more of your...
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Drifter x Loyco: Redefining Flexible Travel with Wanderpass
Drifter partnered with Loyco to launch Wanderpass, a flexible prepaid accommodation solution that’s reshaping how guests travel across Australia and New Zealand.
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Mews Integration
We are launching an integration with Mews, an efficient property management system (PMS) that simplifies and automates operations for hotels and their guests. The integration between Loyco and Mews enables loyalty building directly from...
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Norlandia enhances guest experience and operational efficiency with Loyco
Norlandia Hotel Group consists of 35 hotels across Norway and Sweden. With a strong emphasis on employee engagement, Norlandia has established itself as one of the leading hotel management companies in the Nordics, known for creating...
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Smarthotel creates activity and added value with Loyco's Mews integration
Smarthotel is a Norwegian chain with 6 hotels in several of the country's largest cities. The chain's concept is "to offer accommodation in a smart, high-quality package." They do this by providing well-equipped hotel rooms ranging from...
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Keep customers engaged with the digital guest journey
In today's digital landscape, effective communication is the key tool for attracting and retaining valuable customers. One way to better communicate with your customers is through a digital guest journey, where customers receive...
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From Internship to job offer
Loyco practices internships to provide opportunities for practical experience, networking, and career exploration. Often, they serve as a bridge between education and a permanent job. In this article, we share a story about our former...
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From Loyall to Loyco: Marking a Name Change with the Acquisition of a Technology Company
The Norwegian SaaS company Loyall acquires the Norwegian technology firm Skylabs, which offers complementary services to the hospitality industry, and simultaneously changes its name to Loyco.
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A Prediction for the Hotel Industry in the Coming Year: The End of the Beginning for OTAs
«In addition to significant parts of the top line being consumed, valuable customer data and loyalty also vanish out of the country from the hotels. It is high time that the industry makes a push to convert OTA bookings into direct...
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BookVisit Integration
BookVisit is one of our integrations, and is an effective tool for direct hotel bookings. The integration enables loyalty building, increases direct bookings and can reduce costs associated with third-party bookings.
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Experiences from internships
Loyco strongly believes in providing young talents with opportunities to develop and learn, and therefore focuses on internships. Through the internship program, candidated get practical experience and the opportunity to apply their...
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Front Systems Integration
With Loyco’s integration with Front Systems, retailers can manage loyalty programs and digital gift cards directly from the in-store checkout, while ensuring a unified experience across all channels. This setup helps you deliver more...
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Frontkom Integration
Loyco's software is now integrated with FrontKom DXP. FrontKom DXP has extensive experience with solutions for e-commerce and online stores, as well as broad platform competence for online stores. The integration with Loyco ensures that...
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HotSoft Integration
We at Loyco are thrilled to announce our latest collaboration with HotSoft, a leader in Property Management Systems (PMS) for the hospitality industry. This partnership represents a significant step in our mission to make loyalty...
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How to create direct bookings
In this article, we will emphasize the importance of offering members´ benefits through the hotel´s own channels to promote direct bookings and increase guest loyalty. Loyal guests visit more often and spend more money, while acting as...
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How to succeed with a loyalty program?
In today's challenging economic situation, loyal customers are even more important than before. When prices rise, customers become more conscious of what they consume, which can make it more difficult to attract new customers. It is...
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Build your own or use a SaaS platform? The pros and cons of different loyalty strategies
As more hotel chains and retail concepts invest in loyalty, many face a strategic choice. Should you build your own loyalty program from scratch, or base it on an existing SaaS platform like Loyco?
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From Transactional to Emotional Loyalty: how to build loyalty that lasts
Loyalty is built over time, not in a single transaction. While discounts and incentives can trigger a purchase, lasting loyalty is created when customers return out of habit and preference. This is where emotional loyalty begins.
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Keep the customer you won on discount and bring them back at full price
Fall is full of promotions. They bring shoppers, but margins get thin. Retailers who control their own customer data enroll customers while they shop on discount and keep the dialogue going. That way they return when prices are normal.
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How to take back your guest data and increase direct revenue this fall
Summer takes care of itself. Fall does not. When holiday traffic slows, the winners are those who own their customer data. That lets you follow up in a personal way, hit the right moment, and get guests to book with you, not through...
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Omnichannel Digital Gift Cards
Loyco Digital Gift Cards offer a seamless way to sell, deliver, and redeem gift cards across both physical and online stores. With direct integration into Front Systems (POS) and Shopify (webshop), retailers can offer a consistent,...
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Sky Labs Integration
Loyco’s software is integrated with Sky Labs. When Loyco fully acquired Sky Labs in 2024, this enabled Loyco to expand its offering by including Sky Labs’ solutions as an additional feature in its loyalty platform. The integration will...
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Shopify Integration
Loyco’s Shopify integration allows you to connect your loyalty program directly to your online store. It is built to provide a consistent membership experience where customers can easily view their benefits, register, and redeem bonuses...
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Sustainability as a Key to Growth and Customer Loyalty
Multiple studies show that the market for sustainable products is growing, and that consumers are increasingly willing to pay a higher price for environmentally friendly alternatives. Furthermore, approximately three out of four...
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Loyalty in the restaurant industry
In the competitive restaurant industry, one depends on satisfied and loyal guests to survive. In this article, we would like to inform you on how to create loyalty among your guests and the benefits this brings.
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Mani boosts loyalty and sales with Loyco & Front Systems
Mani, a rapidly growing retailer with bothonline and physical stores, aimed to improve customer engagement and unifyloyalty and gift card management across all channels. Through our loyaltydashboard and seamless integration with Front...
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Our best tips for this year's summer
Summer’s here, and many hotels are about to enter their most hectic and profitable season. In this article, we have gathered our best tips and recommendations for how your hotel can generate activity and revenue this summer.
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Segmentation and membership levels
When designing your loyalty program, segmenting your customer base by membership level should be considered. This will give you insight into the degree of loyalty of each individual customer, while automated communication can be adapted...
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Techotel Integration
We are launching a new integration with Techotel. Techotel provides Picasso, an all-in-one solution for PMS and restaurant systems. Today, the system is used by more than 900 hotels across Northern Europe, and continues to grow. The...
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Unike Hotels: Increasing Direct Bookings and Guest Loyalty with Loyco & Techotel
Unike Hotels wanted to strengthen guest loyalty, increase direct bookings, and streamline operations. By leveraging Loyco’s existing integration with Techotel PMS, they established a seamless and rewarding guest journey. This case study...
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VisBook Integration
Loyco´s software is integrated with VisBook. This allows VisBook customers to collect data and create loyalty among their guests. VisBook is a PMS used by approximately 1100 hotels in 11 countries. VisBook´s features include a booking...
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When customers grow price-conscious
When inflation and interest rates are on the rise, the average consumer tends to tighten their budget. During such times, marketing becomes an important tool to ensure that your brand stays relevant. By tailoring the communication and...
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