Customer Journey and Features
1. Loyalty Program Promotion on Product Pages
On product pages, customers are informed about how many bonus points they can earn on a purchase and any available bonus balance.
- When not logged in, customers are encouraged to join the loyalty program, often with a joining incentive (e.g., welcome bonus or discount).
- Clicking the loyalty prompt sends customers to the sign-up page, which is integrated into the Shopify account section.
Example from rieker-shop.no:
2. Integrated Member Registration and Account Profile
Customers register or log in via a dedicated member profile, which is part of the existing Shopify account system.
- The member profile displays bonus balance, transaction history, and any active gift cards.
- Customers can update personal information and communication preferences.
- Purchases made online and in physical stores (if connected via POS) are combined into one profile.
Example of member profile view:
3. Redeeming Bonuses from Product Pages
Bonus point redemption is available directly on product pages and registered inside the shopping cart:
- Customers can activate available bonuses or gift cards before checkout.
- Activated rewards reduce the order total as a discount when the cart is updated.
Example of bonus redemption flow:
Summary of Integration Features
- Loyalty visibility on products: Shows potential earnings and available bonuses on product pages.
- Integrated registration and profile: Member registration and loyalty profile are part of Shopify’s standard account section.
- Redemption before checkout: Customers activate bonuses on product pages or in-cart, before reaching checkout.
- Cross-channel purchase history: Loyalty profile combines online and in-store purchases when connected with POS.
- Tier system and rewards: Tier levels, benefits, and bonus logic are managed via Loyco’s backend.
This integration supports a unified loyalty program through Shopify, connecting product visibility, registration, and redemption to provide a consistent member experience across online and in-store channels.
Related Resources
For a more detailed overview of how Loyco integrates loyalty across both physical and online sales channels, see:
Book a Demo
If you want to see how the Shopify integration works in practice and explore how it can be adapted to your webshop, you can book a demo with our team.