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Summer’s here, and many hotels are about to enter their most hectic and profitable season. In this article, we have gathered our best tips and recommendations for how your hotel can generate activity and revenue this summer.
A loyalty program provides you with the opportunity to offer exclusive benefits to loyal guests, and enables you to communicate with future, current and former visitors. Through active use of the program, you are able to market events at and near your hotel this summer, while simultaneously inviting members in for a stay. This is a great opportunity to generate activity throughout the season.
Use the opportunity to communicate with your members. Your program’s digital guest journey should function as an automated invite to a relaxing stay at your hotel this summer.
You should also consider modifying your program’s campaign structure throughout the summer. If you welcome many guests during the summer, you can, for example, increase the bonus percentage. This will help generate more direct bookings while encouraging increased use of your hotel’s facilities by your guests.
Interesting events and happenings are often organized during the summer. Does your restaurant have some exciting new menu items, or maybe there’s even a special summer menu? This would be an excellent opportunity to send your guests a newsletter. The newsletter should also include an invitation and/or offer to excite your members even more.
If you do not wish to offer discounts, you might consider elevating the guest experience by providing convenience benefits instead. For example, members are always happy to receive complementary coffee in the reception area or a free dessert when purchasing a main course. When combined with early check-in/late checkout, these benefits ensure that all members feel especially welcome this summer.
Are you planning any events or happenings? If yes, you should inform your members and provide relevant offers. Some examples of summer newsletters include:
If you are not planning on hosting an event at your hotel, chances are that something exciting will happen nearby. This is also a great opportunity to send a newsletter to your members, in which you should invite them to book a stay and/or make a dinner reservation.
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The summer brings many opportunities, and a loyalty program from Loyall allows you to maximize revenue throughout the season. Communicating with your members allows you to invite them to summer events and advertise your delicious summer menu, while benefits and incentives encourage guests to book directly and make use of your hotel’s facilities.
Are you interested in maximizing the potential from this year’s summer? Click here to read more about our solutions.
Loyco's software is now integrated with FrontKom DXP. FrontKom DXP has extensive experience with solutions for e-commerce and online stores, as well as broad platform competence for online stores. The integration with Loyco ensures that you as an online store owner have the opportunity to conduct data collection and create omnichannel loyalty when customers shop with you.
Norlandia Hotel Group consists of 35 hotels across Norway and Sweden. With a strong emphasis on employee engagement, Norlandia has established itself as one of the leading hotel management companies in the Nordics, known for creating value for both guests and owners. The chain offers a wide range of accommodation options tailored to various needs, from business travelers to families and leisure guests.
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In today's digital landscape, good communication is the key tool for attracting and retaining valuable customers. In this article we want to explore the digital guest journey and its importance in retaining loyal members.
