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Multiple studies show that the market for sustainable products is growing, and that consumers are increasingly willing to pay a higher price for environmentally friendly alternatives. Furthermore, approximately three out of four travelers state that they want to stay at an eco-friendly hotel at least once in the coming year. A clear business strategy that effectively communicates the company's commitment to sustainability can therefore help attract a larger number of customers.
However, offering sustainable alternatives in the retail industry can be challenging, as the sector typically involves long and complex supply chains, in addition to rapidly changing trends. Nevertheless, there are several measures that can help promote more environmentally friendly practices. Below, you'll find inspiration on how your store can contribute to a greener society.
· Host secondhand sales in-store: Give customers the opportunity to sell used clothing from the store’s brands, and potentially open up for the sale of other brands as well.
· Offer clothing made from eco-friendly materials: Choose suppliers and manufacturers that use sustainable textiles.
· Establish a recycling program: Allow customers to return worn-out or damaged clothing so it can be properly recycled.
· Provide repair services: Give old garments new life by offering in-store repairs or partnering with repair providers.
· Clothing rental: Particularly relevant for exclusive or special garments that customers may only need for a single occasion.
· Focus on quality: Stock or produce high-quality, durable clothing to reduce the need for frequent replacements.
· Customer events focused on sustainability: Host customer evenings where you share information about sustainable shopping, what concrete initiatives your store is implementing, and what services are offered.
· Promote sustainable delivery and return options: Encourage customers to choose environmentally friendly shipping and return methods.
· Offer filtered water from dispensers: Reduce plastic use and the import of single-use bottles by providing filtered water that can be poured into carafes or reusable bottles.
· Partner with local food suppliers: Cut down on transportation-related emissions and support local businesses by using locally sourced and seasonal ingredients.
· Develop a comprehensive reuse and recycling plan: Facilitate waste sorting by placing recycling stations that are easily accessible for both staff and guests.
· Implement energy-efficient technology: Use smart technology such as sensors for lighting and temperature control to reduce unnecessary energy consumption.
· Offer bike rentals: Make it easier for guests to choose environmentally friendly transport by providing accessible and affordable bicycle rentals.
Loyco’s loyalty program enables you to reward sustainable purchases and behaviors in an effective and targeted way. Through our platform, you can inform your customers about benefits such as bonus points, discounts, and other incentives that promote environmentally friendly choices. The platform also offers segmentation capabilities, allowing you to tailor campaigns and communication to customers who have expressed a strong interest in sustainability.
For example, you can reward green choices with customized perks like discount codes, extra bonus points – or offer free clothing repairs. You can also reward them with free bike rentals, a complimentary meal made with local and organic ingredients, and last but not least, the hotel can plant a tree in the guest’s name for each stay without daily cleaning.
By using Loyco as part of your sustainability strategy, you can strengthen your brand’s position, engage environmentally conscious customers, and build lasting relationships based on shared values.
As more people become aware of environmental and sustainability issues, expectations for companies to take responsibility are also rising. Authorities, lenders, and investors are increasingly prioritizing businesses that document and adhere to a clear environmental strategy. This means that sustainable initiatives not only create value for the customer but also represent a strategic advantage in meeting the demands of the market and society.
For players in the hotel and retail industries, this means that those who take sustainability seriously will become the preferred choice for a growing segment of conscious consumers. The result is increased customer traffic, higher profitability, improved reputation, a stronger market position, and a reduced environmental footprint. In other words: a win–win–win situation – for the business, the customer, and society.
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Norlandia Hotel Group consists of 35 hotels across Norway and Sweden. With a strong emphasis on employee engagement, Norlandia has established itself as one of the leading hotel management companies in the Nordics, known for creating value for both guests and owners. The chain offers a wide range of accommodation options tailored to various needs, from business travelers to families and leisure guests.
Loyco’s software is now integrated with Sky Labs. The integration will make it even easier for businesses, particularly in the hospitality industry, to collect data and engage their customers.
