Customer Journey and Features

1. Loyalty Program Promotion on Product Pages

On product pages, customers are informed about how many bonus points they can earn on a purchase and any available bonus balance.

• When not logged in, customers are encouraged to join the loyalty program, often with a joining incentive (e.g., welcome bonus or discount).
• Clicking the loyalty prompt sends customers to the sign-up page, which is integrated into the Shopify account section.
  

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Example from rieker-shop.no:

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2. Integrated Member Registration and Account Profile

Customers register or log in via a dedicated member profile, which is part of the existing Shopify account system.

• The member profile displays bonus balance, transaction history, and any active gift cards.
• Customers can update personal information and communication preferences.
• Purchases made online and in physical stores (if connected via POS) are combined into one profile.

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Example of member profile view:

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3. Redeeming Bonuses from Product Pages

Bonus point redemption is available directly on product pages and registered inside the shopping cart:

• Customers can activate available bonuses or gift cards before checkout.
• Activated rewards reduce the order total as a discount when the cart is updated.

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Example of bonus redemption flow:

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Summary of Integration Features

• ‍Loyalty visibility on products: Shows potential earnings and available bonuses on product pages.‍
• Integrated registration and profile: Member registration and loyalty profile are part of Shopify’s standard account section.‍
• Redemption before checkout: Customers activate bonuses on product pages or in-cart, before reaching checkout.‍
• Cross-channel purchase history: Loyalty profile combines online and in-store purchases when connected with POS.‍
• Tier system and rewards: Tier levels, benefits, and bonus logic are managed via Loyco’s backend.

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This integration supports a unified loyalty program through Shopify, connecting product visibility, registration, and redemption to provide a consistent member experience across online and in-store channels.

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Related Resources

For a more detailed overview of how Loyco integrates loyalty across both physical and online sales channels, see:

• Front Systems Integration Overview
• Skomani Case Study

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Book a Demo

If you want to see how the Shopify integration works in practice and explore how it can be adapted to your webshop, you can book a demo with our team.

Book a demo with Loyco →