Introduction

Loyco´s software is integrated with VisBook. This allows VisBook customers to collect data and create loyalty among their guests. VisBook is a PMS used by approximately 1100 hotels in 11 countries. VisBook´s features include a booking engine, hotel administration system, check-in/check-out, accounting, and personnel planning.

Which advantages does this provide?

The integration with VisBook makes it possible to reward loyalty and create returning visitors. Guests can be invited into your loyalty program while checking in, which allows hotels to convert OTA-bookings (Hotels.com, Booking.com, etc.) into direct bookings.

There are many reasons why hotels should prefer direct bookings. OTA-channels charge significant commission fees, while the hotels themselves gain little to no insight in their guest base. This makes it difficult to build long-lasting relationships with your guests, while they lose the opportunity to receive personalised service. Therefore the loyalty program provides an opportunity to establish relationships and build loyalty among the hotel's guests.

A loyal guest base provides many advantages, including:

• Upsale: Loyal guests spend more per stay. They are more likely to book premium rooms, while also making use of the hotel´s facilities (restaurant, bar, spa, etc.).
• Cross sales: Loyal guests are more likely to choose the same hotel group for future stays.
• Returning visitors: Loyal guests are more likely to choose the same hotel for future stays if they are satisfied with previous stays and/or have saved up members´ benefits.

Members of the loyalty program will receive a customer profile with a complete overview of bonuses, purchase history, and other members´ benefits.  

Members´ benefits and bonuses  

Our loyalty programs provide a complete overview of all members´ purchase history. We recommend segmenting guests by membership level while rewarding returning guests and long-lasting relationships especially well. This encourages loyalty among guests, while giving the most loyal guests the special treatment they deserve.

Gift cards with discount or benefits is a great birthday gift for loyalty program members. This is an example of automated personalised communication which members are happy to receive. Automated offers and bonuses help create trafficin the off season, and thus provide a stable revenue stream throughout the year.  
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Equip receptionists with the right tools

Exceptional customer service can only be provided when guests are met on their own terms. The receptionist will be provided with a complete overview of guests´ membership level and bonuses. Bonuses can both be earned and redeemed while checking in, for example a free room upgrade. Benefits can be activated dynamically and differentiated by membership level. Differentiation can also be made based on whether guests are travelling for business or for pleasure. This allows the receptionists to improve the guests´ experience, increasing both comfort and loyalty. Guests are free to choose whether to use some or all of their bonus points while paying for the stay.  

Receptionists are also given the opportunity to invite guests who booked their stay through an OTA-channel into the hotel´s loyalty program. This allows hotels to reduce their CAC (Customer acquisition cost) for returning guests, while OTA remains as a useful channel to attract new first-time guests. Hotels are then able to establish long-lasting relations with their guests, increasing both loyalty and revenue with each consecutive stay.  

• Invitation of new members directly from PMS.
• The receptionist can redeem benefits on behalf of guest at check-in/check-out.
• Guests are rewarded for loyalty, return visits and direct bookings.
• Service can be adapted to the guest's history.

Interested in learning more? Contact us today.