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Loyalty ROI calculator

Calculate your loyalty program ROI

See how much more you can earn by turning guests into loyal members with Loyco's all-in-one loyalty platform. Every step of the math is shown, so you can check it yourself.

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What kind of business?

How optimistic are you?

About your hotel

70%
40%

How much you keep after costs per room

5%

Discounts, bonus points and other member perks, as a % of what members spend

45%

Bookings through Booking.com, Expedia, Hotels.com and similar sites

18%
2.5

How often the same guest stays with you each year

What Loyco can do for you

Typical results from Loyco customers. The buttons under “How optimistic are you?” load cautious, typical or ambitious values. Adjust them to fit your business.

30%

How many of your guests sign up for your loyalty program

20%

Members who book directly with you instead of through Booking.com and similar sites

+15%

Extra stays from members compared with regular guests

+20%

On extras like food, drinks, spa and room upgrades

What Loyco costs

Yearly cost: €4,317

List price for 1 hotel and 100 rooms, billed yearly. Got a price from us? Type it in above. Build your exact plan

What you'll make each year

Extra profit per year

€172,054

After Loyco costs

Money back multiplier

40.9×

For every €1 you spend, you get this back

This makes money: For every €1 you spend, you get €41 back.

Build my plan

How does this work?

  • You keep more of the money: When guests book directly with you instead of through Booking.com, you don't pay them 15-18% commission.
  • Guests come back more often: A loyalty program gives guests a reason to choose your hotel again and again.
  • Guests spend more: Loyal guests feel more comfortable treating themselves to extras like nice dinners, spa visits and room upgrades.
  • Start with cautious numbers: We have kept the defaults realistic. Pick “Playing it Safe” to see the result with conservative assumptions.

Figures are illustrative. They depend on your inputs and on how quickly you launch and promote the loyalty program. We tune the final business case with you during onboarding.